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Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed 

Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...

Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...

Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...

Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...

In recent years, it has become clear that a traditional, product focus is no longer the ideal formula for banks and other businesses in the financial...

Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...

Marketing teams are facing increased pressure from consumers and C-level executives. They are constantly encouraged to keep pace with customer...

With merchants around the globe undercutting each other in crowded online marketplaces, good branding offers marketers the chance to gain customer...