Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Published April 6, 2020Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...
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Videos
MTA: Marketers Talk Attribution- Feb. 6, 2019- Presented by: The ARF Cross-Platform Measurement Council
Published April 2, 2019Marketers everywhere are talking about multi-touch attribution or MTA, but many marketers face many challenges implementing MTA solutions. Miller...
Video: Maturing Your Approach featuring Forrester Analyst, Jim Nail - Part 2
Published November 26, 2018As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...
Video: Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1
Published November 26, 2018We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In...
Misattributions to Avoid: Cheap Inventory Bias
Published April 10, 2018Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...
The Barista Effect: Stop Paying for Customers You Already Have
Published April 5, 2018Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...
Misattributions to Avoid: Cookie-Based Measurement Systems
Published April 2, 2018If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
Informing Creative Agencies: How Our Data Analytics Platform Helps Drive Value
Published March 26, 2018If your creative campaigns aren’t getting the results you’re after, the Marketing Evolution platform provides actionable recommendations that make a...
How to Win in a Competitive Marketplace
Published March 19, 2018Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
