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Data has become the lifeblood of marketing. It helps marketers make informed decisions, personalize messaging, and target the right audience....

Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build...

2023 has been a year of extreme change for most marketers. Everything from the economic landscape to the tools used for content creation to the most...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...

Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...

At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...

Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed 

Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...