3 Tips to Organize Marketing & Agency for In‑Campaign Optimization
Published December 9, 2016In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...
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Flaws in Attribution Are Costing the Industry Billions in Profits - 5 Mistakes Every Marketer Should Avoid
Published June 14, 2016A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...
How To Know Who is Exposed To Which Messages
Published January 25, 2016In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Marketing Evolution tracks every touchpoint delivered...
Monica: Optimization Algorithm Whitepaper
Published August 6, 2015Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
4 Ingredients to Help You Win in the Shifting in Marketing Landscape
Published March 27, 2015Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...
SMOX: Making Marketing Work Harder with Mobile
Published March 18, 2015Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.
Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...
Evaluating Programmatic Buying Tactics in Your ROI Analysis
Published December 4, 2013Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...
