Planner
Mevo's robust recommendation engine is driven by machine learning to help build and activate optimized media plans, predict outcomes, and eliminate waste an average of 10% waste from annual marketing budgets.
Run experiments
Simulate time-bound media plans driven by your data, budgets, and goals. Run “what if” scenarios and apply budget or channel constraints to lock in prior commitments.
Understand the “why”
See granular recommendations by channel and tactic and learn how our optimization engine predicts the best outcomes to meet your budget and growth goals.
Learn by doing
Put your new media plan into action and track your success along the way. As new data funnels in, continue to optimize your media spend to see how agile planning, and a little help from AI, can quickly maximize ROI.
Run Experiments
Simulate time-bound media plans driven by your data, budgets, and goals. Run “what if” scenarios and apply budget or channel constraints and see how our optimization engine predicts the best outcomes to meet your budget and growth goals.
Understand the “why”
Validate recommended media scenarios with insights from the ME platform so you can feel confident putting your plan into action. before running your experiment in the real world.
Learn by doing
Put your plan into action by implementing recommendations and track your success as new data funnels in. Rinse and repeat: continue to optimize your media spend to see how agile planning, and a little help from AI can eliminate waste from your budget and maximize ROI.
Insights
Mevo Insights is a visual representation of your omnichannel marketing efforts. View summary dashboards and access specific analyses to understand model measurement outcomes, audiences, and consumer-media journeys.
Conversion details
Dive into conversions by media type, category, and platform. Quickly track your investments, impressions, and costs per conversion across channels. See monthly conversion metrics and attribution data across media channels and tactics.
Customer journey
See the path a consumer took to conversion across multiple channels and touchpoints. Learn how cross-media exposures impact conversions and explore granular sequencing details to determine first and last touch.
Audience insights
Filter by KPI, demographic attributes, and media type to see which of your marketing channels are most effective with your desired segment. Break down conversions by market to see your progress in each area.
Media investments
Understand your unique media spend for each KPI. Track investments over time with interactive charts to depict spend, impressions, and clicks across all online and offline channels.
Reporting
Granular reporting
Understand your customers and their purchase journeys with user and touchpoint level attribution reporting. Compare offline and online channels effectiveness with detailed strategic and tactical data.
Customized datasets
Analysts, this one’s for you. Assign filters to build custom reports and access specific datasets for off-platform analysis and reporting. Use our queryable API or data shares with popular cloud based databases to automate data ingestion.
Integrations
Here are just a handful of our most popular integrations. There are more. Just ask us!
Ready to take a generative approach to media planning and measurement?