3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
Published January 29, 2021A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...
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Marketing Evolution
A History Of Marketing: Strategy Through The Ages
Published January 25, 2021The philosophy behind marketing products or services to consumers has been around for centuries. Even in pre-literate societies, artisans would give...
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Published December 23, 2020Today, marketers know they need to prove value to the C-suite – and with many marketers receiving sizable budgets for their holiday campaigns, the...
8 Retail Marketing Trends to Consider in 2022
Published December 9, 2020In 2021, the retail industry experienced rapid change and disruption as customers made new retail decisions depending on the state of the...
How to Focus Your New Media Plan & Adjust to the New Normal
Published June 22, 2020The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...
How Will COVID-19 Affect Marketing Spend?
Published June 1, 2020Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...
Free Training Tools & Courses for Cross Channel Marketers
Published May 13, 2020As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Published May 13, 2020Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...
Is Marketing Mix Modeling Still Relevant Today?
Published May 4, 2020Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
