How to Use Omnichannel Tactics to Connect with Seniors
Published October 10, 2019Digital marketing has completely revolutionized how marketers reach and target consumers – especially Gen Z and Millennial audiences. However,...
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Marketing Evolution
3 Examples of Strong Omnichannel Marketing Initiatives
Published October 8, 2019Branding is vital to any successful marketing initiative – and customers are engaging with brands on more mediums than ever. 98 percent of Americans...
5 Examples of Brands with Successful Customer-Centric Marketing
Published September 26, 2019Creating a customer-centric business model is key to success in today’s marketplace, where organizations must stand out to inspire customer loyalty...
Trend Analysis: Why Retailers Are Turning to AI
Published September 24, 2019Although it’s not obvious to the casual shopper, retailers are increasingly turning to artificial intelligence to enhance their marketing and...
Data Quality Dimensions Marketers Should Emphasize in Decision Making
Published September 18, 2019According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...
What Stakeholders Are Demanding When It Comes to Ad Spend
Published September 17, 2019Digital ad spend has started to dominate marketing budgets across industries. Since 2010, digital ad spend has enjoyed positive growth, typically...
Why Continuous Connection is Imperative for Retailers
Published September 13, 2019Introduced by the rise of the internet, and propelled forward by a recent explosion of data-based insights, more retail brands than ever are...
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Published September 10, 2019Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...
MEDIA ALERT: Marketing Evolution to Host Adweek Webinar "The Importance of Marketing Data Quality: Put a Stop to Wasted Media Spend" on September 12th
Published September 10, 2019NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, provider of the most powerful marketing measurement and...
