Striking the Right Balance Between Brand and Performance in Retail
Published September 3, 2019When planning campaigns, marketers must strike a balance between encouraging sales in the short-term, and building their brand in the long term....
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Marketing Evolution
3 Tactics To Consider for Direct To Consumer Marketing
Published August 29, 2019With the explosive growth of direct-to-consumer companies in recent years, many retail executives are hoping to imitate the source of these company’s...
Trend Analysis: Preparing for Omnichannel Success with Gen Z
Published August 20, 2019Gen Z is a demographic that describes people born after 1995. Members of this demographic are influenced by a cultural, social, and technological...
Proactively Organizing Disparate Marketing Data Sources
Published August 15, 2019The prevalence of data in marketing has enabled marketers to create well informed and detailed campaigns that drive success in a measurable way.
Factors to Consider For Data Quality in Marketing
Published August 13, 2019Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that...
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
Published August 6, 2019The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
The Modern Marketer's Dictionary: Digital Marketing Analytics and Metrics
Published August 1, 2019One of the key reasons that marketers focus campaign efforts on digital strategies is that they are highly measurable. In today’s landscape,...
How Marketers are Leveraging Data in Television Marketing
Published July 30, 2019For decades, television advertising had a secure, prominent place in marketing campaigns. While print marketing could only engage prospects visually,...
Is Last Click Attribution Effective?
Published July 23, 2019Marketing attribution has come a long way since the 1950s, when marketing mix models provided an early prototype for marketing attribution. With the ...
