4 TV Advertising Trends to Guide Your 2022 Strategy
Published May 14, 2019TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spend...
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Marketing Evolution
Why Data Cleanup and Organization are Vital to Greater Marketing ROI
Published May 7, 2019Because today’s modern marketing has to work across several different platforms in an omnichannel strategy, the success of any campaign or branding...
The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts
Published April 30, 2019The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication,...
Top Challenges Marketers Face on the Road to Innovation
Published April 25, 2019The best marketing campaigns in the traditional and digital age have come from innovation. Creative messaging has the potential to make a lasting...
RRD and Marketing Evolution Announce Strategic Alliance to Help Clients Improve the Performance of their Marketing Investments
Published April 25, 2019Strategic agreement will provide clients with industry-leading marketing measurement and optimization solutions to maximize campaign performance...
The Modern Marketer's Dictionary: The Customer Journey
Published April 24, 2019Marketing strategies are constantly changing. For years, mediums such as print, broadcast, and especially television were king. As there were a...
The Increasingly Important Role Location is Playing in Marketing
Published April 19, 2019In the digital-based modern market, most Americans see between 4,000 and 10,000 ads every single day. Consumers are tuning out ads that they don’t...
The Power of Right Now in Creating Successful Marketing Campaigns
Published April 16, 2019Creating positive customer experiences and engagements is the number one goal of marketers today due to its strong connection to revenue. Leaders in...
MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange Rex Briggs will present “How To Transform Marketing ROI Measurement & Optimization”
Published April 11, 2019AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...
