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It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...

The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...

Oftentimes, the relationship between data and creative is seen as a “give and take.” Focusing on data-based optimization limits creative’s impact and...

The retail industry is facing new challenges. Due to intensifying competition from online retailers and faltering traffic instore, the industry is...

The interactions a customer has with a brand is now made up of multiple touchpoints, both offline and online. As a result, customers now have...

Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to eMarketer,...

To be successful in today’s business environment, modern brands must focus on their perception among consumers. This perception points to the brand’s...

As the media mix continues to expand across offline and online channels, consumers are engaging with campaign efforts at a rapid pace. This means...

Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....