Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable...
LOS ANGELES--(BUSINESS WIRE)--Next week atDEG’s NextUP| Marketing Analytics Symposium,Marketing EvolutionCEO Rex Briggs will share best practices...
Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise...
In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...
NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident...
Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their...
Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...
At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In...
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