The Cal Poly Orfalea College of Business is developing an on-campus business analytics agency thanks to a partnership withMarketing Evolution, Inc....
With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in...
CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...
Today, data-driven marketing is at the core of successful marketing efforts and campaign ROI. In order for marketing campaigns to meet the complex...
For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach...
Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....
AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to...
Ready to take a generative approach to media planning and measurement?