Blog

Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase....

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...

With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab...

Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the...

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...

We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In...

Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its...

If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...

Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...