Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise measurement and to inform future marketing planning. Unified marketing measurement requires marketers to rethink the people, process, data and technology needed to measure and plan marketing in an omnichannel, customer driven world.
Want to learn more?
Join Marketing Evolution’s Director of Product Marketing, Jason Palleschi and guest speaker, Forrester Senior Analyst, Tina Moffett as they discuss best practices on how marketers can shift from their current measurement strategy to a more unified approach.
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In this webinar, you’ll learn:
- Drivers of advanced marketing measurement
- Steps needed to shift from siloed measurement to unified measurement
- Best practices to build the business for unified measurement
- Advice to help your organization avoid some common pitfalls and quickly realize the full benefits of higher marketing ROI
