How to Track Offline Marketing Campaigns
Published October 1, 2018Across industries, marketing professionals are leveraging a wider marketing mix that includes digital, print, broadcast advertising, and more. The...
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Best Practices (17)
Why Unified Omnichannel Attribution is Better Than Digital Multi-Touch Attribution
Published September 28, 2018Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...
From Persona to Person: Omnichannel Measurement for the Individual Consumer
Published September 14, 2018Today’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they...
The Key Applications of Media Mix Optimization
Published September 11, 2018Today, consumers are bombarded with messaging across online and offline channels attempting to connect them with products and services. From...
When to Use Marketing Mix Models vs. Data Driven Attribution
Published September 4, 2018Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
5 Steps To Do Omnichannel Right
Published August 29, 2018Think about the various media channels you interact with on any given day. If you’re like most people, you’ve probably engaged with a variety of...
Reinventing Marketing Mix Modeling in the Age of Personalization
Published August 22, 2018Think of all the different ways you interact with media on a daily basis—from your phone to your computer or television, to a billboard— you engage...
What Your Customers Expect from Your Omnichannel Strategy
Published August 20, 2018Today’s consumer receives on average a staggering 10,000 marketing messages a day. Whether it’s a print advertisement they view in passing, or a...
How to Leverage Multi-Touch Attribution & Marketing Mix Modeling through UMM
Published August 15, 2018Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...
