Everything You Need to Know When Using an Omnichannel Attribution Strategy
Published August 7, 2018Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they...
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Best Practices (18)
Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published August 3, 2018Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...
3 Examples of Brands Who Changed Their Marketing Strategy
Published July 31, 2018If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...
Marketing Analytics and the Changing Consumer Landscape
Published July 27, 2018With the consumer experience of the past, marketers were in control of all media. Today, the buyer is in control of the media and marketing material...
How to Measure Offline Marketing ROI
Published July 20, 2018Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....
Pros and Cons of Marketing Mix Modeling: Advantages and Disadvantages
Published July 17, 2018Today’s media landscape requires consistent and accurate insights into campaign performance across all marketing channels. With the introduction of...
How to Select an Advanced Marketing Attribution Software
Published July 13, 2018Today’s marketing campaigns are becoming increasingly fragmented. Campaigns are now running online and offline - across emails, applications,...
The Run Stage: Unlocking Marketing ROI with the ROI Brain®
Published July 5, 2018
Changing Your Approach to Marketing Mix Modeling to Achieve Better Results
Published June 26, 2018Today’s marketing landscape is constantly evolving, and as a result, marketers are finding it increasingly difficult to accurately understand the...
