Common Retail Marketing Attribution Mistakes and How to Avoid Them
Published November 21, 2018If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...
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Best Practices (16)
Use Retail Analytics Tools to Understand Online & In-Store Shopping Habits
Published November 20, 2018Modern retailers require an in-depth understanding of how their existing customers and prospects shop. Armed with the entire internet in the palms of...
3 Retailers Driving Sales and Efficiency with Unified Measurement
Published November 8, 2018It is not surprising that top retailers have been quick to embrace the power of a unified approach to their marketing measurements. Not only does it...
The Steps, Tools, and Models Needed for Media Spend Optimization
Published October 31, 2018Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...
Why Attribution is Key to a Successful Omnichannel Marketing Strategy
Published October 25, 2018Today, consumers demand fluid and relevant marketing experiences across the various online and offline channels with which they interact. What’s...
What is Moment Marketing? 3 Steps to Build a Plan
Published October 24, 2018In order to truly engage with consumers and resonate with audiences, marketers need to target consumers at just the right time on their path to...
4 Features That Create Positive Omnichannel Customer Experiences
Published October 19, 2018Today’s marketers live in the age of instant gratification. Consumers today can get what they want, when they want, how they want it. Need to go...
The Future of Marketing Analytics: Person-Level Data Through Unified Measurement
Published October 10, 2018In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...
A History of Marketing Analytics: The Digital Revolution
Published October 4, 2018As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for...
