Combating Misattribution by Connecting Quality Data and Analysis
Published January 3, 2019Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to...
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Best Practices (15)
How to Combine Existing Attribution Measurements into an Omnichannel Attribution Model
Published December 27, 2018It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...
Taking an Audience Driven Approach to Creative Marketing Messaging
Published December 19, 2018We often discuss the importance for marketers to be present across channels and to engage in brand building activities that create a unique identity...
How to Choose the Best Marketing Attribution Model
Published December 18, 2018To accuratelymeasure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a...
Why Media Mix Optimization is Necessary in Modern Marketing
Published December 13, 2018Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...
Achieving Unified Measurement Success: 5 Necessary Metrics to Incorporate
Published December 12, 2018No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.
The Role of Marketing Analytics in Identifying Creative Needs
Published December 7, 2018We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of...
3 Traits of the Most Successful Online and Offline Media Campaigns of 2018
Published December 6, 2018With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab...
Why Is Brand Marketing Overtaking Product Marketing? | Marketing Evolution
Published December 4, 2018Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the...
