New News is Best in Super Bowl
Published February 1, 2014Over the past two years, Marketing Evolution has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...
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Marketing Evolution
How Marketing Evolution Delivers In-Campaign ROI Improvements
Published December 13, 2013"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....
Evaluating Programmatic Buying Tactics in Your ROI Analysis
Published December 4, 2013Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...
ROI Brain™ Mid-Campaign Optimization
Published December 4, 2013Marketing Evolution’s Mission Control Dashboard is the hub of the ROI BrainTM software that helps marketers manage their cross media advertising and...
Corporate Executive Board Webinar: MTV Networks Case Study
Published November 18, 2013The Corporate Executive Board’s Marketing Leadership Council issued a report titled "Allocating Marketing Communications Resources in a Chaotic...
Webinar: 5 Ways to Improve ROI From Cross Media Allocation
Published October 25, 2013How do you achieve better marketing ROI? How do you avoid the common "gotchas" that reduce marketing ROI? This webinar presents five essential tips...
Marketing Superstars: How They Did It – Cox Communications
Published October 25, 2013Mark Greatrex is the Chief Marketing and Sales Officer of Cox Communications, a multi-billion dollar MSO, telephony and data provider. Mark was named...
Using the Compare Feature to Check Your Agency's Recommended Mix
Published October 25, 2013The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
ROI Brain™ Best Practices
Published October 25, 2013The Best Practices Engine: 2 1/2 minute overview.
