Using the Compare Feature to Check Your Agency's Recommended Mix

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI Brain^TM software for easy storage and accessibility.

Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...

The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...

Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...

The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...

Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

 A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.

Deep Dive: Run

Having moved successfully though the Crawl and Walk stages, building familiarity with the optimization and confidence in your team’s...

Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...

Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...