From Grains of Sand to Marketing Plans

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI Brain^TM software for easy storage and accessibility.

Jaime Date, Advanced Analytics Manager at Allstate, shares some insights about the differences between 15-second and 30-second video spots she...

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest,...

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

 A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.

The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...

The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...

Introduced by the rise of the internet, and propelled forward by a recent explosion of data-based insights, more retail brands than ever are...

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...