How Brand Resonance Works and Why It's Important
Published May 31, 2022Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....
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Marketing Evolution
Marketing Optimization: 4 Steps to Get Started
Published May 9, 2022
Marketing today is so fast-paced that it can be difficult to identify which campaigns are driving ROI, which aren’t, and which you should develop to...
Succeeding with Commercial Analytics: 5 Steps to Follow
Published March 23, 2022
In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty...
New Geography Insights Visualizations
Published March 16, 2022Marketing Evolution customers can gain a deeper understanding of their audience and conversions across markets and demographics with our new...
New Insights Journey Visualizations
Published March 9, 2022Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
What is Incrementality and How Does it Affect Marketing?
Published March 7, 2022Picture this: You just executed a highly successful campaign. You assembled the perfect mixture of channels, you’re exceeding all of your key...
Uncovering Your Effective Frequency for Advertising Campaigns
Published February 21, 2022When it comes to the frequency of marketing outreach, more isn’t always better.
Key Tactics to Measure Your Advertising Effectiveness
Published February 15, 2022Assessing advertising effectiveness allows marketers to uncover if their outreach and media placements are having a favorable impact on campaign...
How to Take Control of Your Attribution Strategy with Marketing Evolution
Published February 3, 2022In the past, many marketing departments relied on their media vendors and agencies to help them measure marketing effectiveness. If you wanted to...
