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Marketing is ever-evolving, with new trends and strategies emerging constantly. However, there are a few fundamental controversial truths that many...

Marketing investment optimization is critical in today's fast-paced corporate environment because it enables marketers to effectively utilize their...

The advertising industry has undergone significant change, with new technologies and strategies constantly emerging. One recent innovation that is...

Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments...

The marketing industry constantly changes, and new techniques and technologies are being developed daily. One promising development is the growth of...

Marketing has evolved dramatically with the advent of data analytics and technology. Today, marketers have access to vast amounts of data that can...

Data has become the lifeblood of marketing. It helps marketers make informed decisions, personalize messaging, and target the right audience....

Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build...

The most recent Marketing Intelligence Report by Salesforce Research reveals the world of over 2,500 global marketing professionals, including their...