Navigating Uncertainty with Bayesian Learning
Published July 20, 2020In today’s volatile business environment, marketers must be able to detect shifts in consumer behaviors and attitudes while finding new ways to adapt...
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Marketing Evolution
The Importance of Marketing Impact Measurement in the Midst of a Crisis
Published June 22, 2020It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
Published March 20, 2020At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
The Top 5 Marketing Changes CMOs Need to Address
Published June 11, 2019Chief marketing officers have the challenging task of directing marketing strategy in today’s constantly shifting business landscape. Meeting and...
From Persona to Person: Omnichannel Measurement for the Individual Consumer
Published September 14, 2018Today’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they...
Marketing Evolution Launches Partner Certification Program
Published August 23, 2017
Digital Mirror Beta, June 2017
Published June 29, 2017Facebook & The Digital Mirror
Verification Update
Published June 29, 2017Marketing Evolution is committed to providing the most reliable and accurate media optimizations leveraging the industry’s most sophisticated...
