Related Articles
How to Best Optimize your Media Plan Across Your Brand
Published June 29, 2017Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
The New Definition of Marketing Optimization
Published June 29, 2017The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...
Attribution Buyers Guide: Measuring at the Person Level – Part One
Published June 29, 2017During the course of this series we’ve been looking at current tools available to marketing professionals to help improve performance and boost ROI....
From Knowledge Worker to Insight Worker
Published June 29, 2017What happens when algorithms take over marketing? Rex Briggs, Founder & CEO of Marketing Evolution, shares that the right product, will reach the...
Test-and-Learn Steps For Agencies
Published June 29, 2017We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the...
Marketing Evolution Pockets $20.6m in Series B Funding
Published June 29, 2017New York City-based Marketing Evolution, a provider of global AI-based marketing optimization and analytics software, has raised $20.6 million in...
How is Marketing Evolution Different?
Published June 29, 2017To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...
Why Media Mix Optimization is Necessary in Modern Marketing
Published June 29, 2017Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Published June 29, 2017Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...
Marketing Evolution Expands Footprint in Europe, Asia, and South America
Published June 29, 2017NEW YORK, Jan. 10, 2018 - Leading provider of global marketing analytics and attribution, Marketing Evolution, announced continued growth of...
Marketing Evolution Secures $20.6 Million in Series B Funding
Published June 29, 2017New York:Marketing Evolution, provider of global AI-based marketing optimization and analytics software, today announced a $20.6 million Series B...
Bring Granularity, Leverage and Flexibility into TV Buying
Published June 29, 2017To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides ...
Marketing Evolution Raises $20.6M in Series B Financing
Published June 29, 2017Marketing Evolution, a NYC-based provider of global AI-based marketing optimization and analytics software, raised $20.6m in Series B financing.
The Steps, Tools, and Models Needed for Media Spend Optimization
Published June 29, 2017Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...
MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar
Published June 29, 2017NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software providerMarketing Evolutionwill present “Top 5 Reasons...
Marketing Evolution Partners with Inscape, Brings Powerful Layer of Insights
Published June 29, 2017New York: Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with...
National + Local Media Optimization
Published June 29, 2017To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Marketing Evolution’s...
Marketing Evolution Announces $20.6 Million in Series B Funding
Published June 29, 2017NEW YORK – Feb. 6, 2018 – MARKETING EVOLUTION, leading provider of global AI-based marketing optimization and analytics software, today announced a...
BRIEF-Marketing Evolution Announces $20.6 Million In Series B Funding
Published June 29, 2017* MARKETING EVOLUTION ANNOUNCES $20.6 MILLION IN SERIES B FUNDING
How to Reach Your Strategic Target — Minimum Composition Index
Published June 29, 2017In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...