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Marketing Evolution Adds Smart TV Data Through Partnership with Inscape
Published August 22, 2014Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership withInscape, the...
Marketing Evolution Announces $20.6 Million in Series B Funding
Published August 22, 2014NEW YORK – Feb. 6, 2018 – MARKETING EVOLUTION, leading provider of global AI-based marketing optimization and analytics software, today announced a...
MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar
Published August 22, 2014NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software providerMarketing Evolutionwill present “Top 5 Reasons...
How to Best Optimize your Media Plan Across Your Brand
Published August 22, 2014Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
MONICA: The Face of Marketing Evolution's ROI Brain
Published August 22, 2014Meet the face of the Marketing Evolution ROI Brain®, MONICA. MONICA is an integration of Marketing Evolution team members, best practices and...
Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions
Published August 22, 2014NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been...
Marketing Evolution Scores $20.6 Million In Funding
Published August 22, 2014Marketing Evolution, a provider of AI-based marketing optimization and analytics software, has secured $20.6 million in Series B financing in a round...
Footwear Powerhouse DSW Selects Marketing Evolution
Published August 22, 2014Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship withDSW...
Marketing Evolution Raises $20.6 Million in Series B Funding
Published August 22, 2014Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based...
Marketing Evolution Announces $20.6 Million in Series B Funding
Published August 22, 2014New York City-basedMarketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a $20.6 million Series...
Why Media Mix Optimization is Necessary in Modern Marketing
Published August 22, 2014Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Published August 22, 2014Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...
Upcoming Webinar: Maximizing Marketing Impact in Unpredictable Conditions
Published August 22, 2014A rapidly changing consumer marketplace creates a widespread uncertainty.
How to Optimize Search Based on a Complete Cross-Media View of Marketing ROI
Published August 22, 2014Marketing Evolution was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
Marketing Automation, Beyond the First Hello
Published August 22, 2014Marketing automation tools make it simple for marketers to enhance the customer experience (CX), enabling them to do things like send out...
MONICA: The Face of Marketing Evolution's ROI Brain & Case Study
Published August 22, 2014Meet the face of the Marketing Evolution ROI BrainTM, MONICA. Watch a live case study of how MONICA helped Warner Brothers optimize their media spend...
Bring Granularity, Leverage and Flexibility into TV Buying
Published August 22, 2014To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides ...
The Steps, Tools, and Models Needed for Media Spend Optimization
Published August 22, 2014Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond...
Marketing Evolution Partners with Inscape, Brings Powerful Layer of Insights
Published August 22, 2014New York: Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with...
Marketing Evolution Pockets $20.6m in Series B Funding
Published August 22, 2014New York City-based Marketing Evolution, a provider of global AI-based marketing optimization and analytics software, has raised $20.6 million in...