Impact Based Planning Software
Published January 14, 2015Impact Based Budget Allocation software helps the marketer create an optimal budget plan. To create the most impactful budget plan, the software...
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Marketing Evolution
Bring Granularity, Leverage and Flexibility into TV Buying
Published January 7, 2015To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides ...
Marketing Superstars: Michele Elrod, Regions Financial
Published January 6, 2015| Michele Elrod Executive Vice President, Regions Financial Corporation |
| Marketing Evolution is proud to work with Marketing Superstar, Michele... |
Knowledge is Power
Published November 13, 2014Learn how marketers are using Marketing Evolution's ROI BrainTM software to get the right message to the right people at the right time, and have...
Marketing Superstars: Joe Hoholick, Amgen
Published November 6, 2014| Marketing Evolution is proud to work with Marketing Superstar, Joe Hoholick. As Executive Director of Marketing at Amgen, Joe leads DTC... |
Optimize Your Budget Across Campaigns
Published September 17, 2014In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
National + Local Media Optimization
Published August 22, 2014To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Marketing Evolution’s...
4 Tips to Promote Disciplined Innovation
Published August 22, 2014Marketing Evolution’s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
From the President: Marketing Evolution Innovation | Interview with John Matthews
Published August 22, 2014This month, we are sitting down with John Matthews, President of Marketing Evolution, to discuss Marketing ROI innovation. John has spearheaded many...
