How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
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Marketing Evolution
Mobile Marketing ROI
Published May 28, 2014Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...
Smart Mobile Cross Media Effectiveness (SMoX) Presentation
Published May 7, 2014Upcoming Press Release from MMA:
Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...
The Power of Real Time, Cross Media Monitoring and Optimization
Published April 21, 2014The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
How to Best Optimize your Media Plan Across Your Brand
Published March 24, 2014Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
How to Optimize Search Based on a Complete Cross-Media View of Marketing ROI
Published February 25, 2014Marketing Evolution was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
TED Talk
Published February 21, 2014Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.
5 Ways to Improve ROI from Cross Media Allocation
Published February 19, 2014How do you achieve better marketing ROI? How do you avoid the common “gotchas” that reduce marketing ROI? This webinar presents five essential tips...
