Closed-Loop Marketing: What it is and How to Get Started
Published April 28, 2021Marketers often need help to obtain a holistic view of how marketing activities contribute to ROI. In fact, 40% of marketers believe that measuring...
Improve Your Marketing Performance with Multi-KPI Optimization
Published April 13, 2021Decades ago, marketers realized that intuition and casual observations weren’t effective ways to measure campaign success. This shift in attitude...
3 Best Practices for Your Financial Services Marketing Strategy
Published April 2, 2021Financial services marketing describes the techniques that marketers must use to capture and retain customer interest within the financial services...
5 Helpful Tips to Kick-Start a Data-Driven Content Marketing Strategy
Published March 19, 2021Marketers are beginning to fully harness the power of data-driven marketing. In fact, more than 40 percent of organizations plan to increase their...
Personalization in Financial Services: Types and Examples
Published February 18, 2021Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
The Top Martech Landscape Trends To Watch For in 2022
Published February 15, 2021Marketing technology, also known as martech, describes software and tools that help marketing teams achieve their goals and objectives. The entire...
3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
Published January 29, 2021A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...
A History Of Marketing: Strategy Through The Ages
Published January 25, 2021The philosophy behind marketing products or services to consumers has been around for centuries. Even in pre-literate societies, artisans would give...
3 Ways To Measure Marketing Success
Published January 14, 2021Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It’s no longer enough...
