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Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...

Picture this: You just executed a highly successful campaign. You assembled the perfect mixture of channels, you’re exceeding all of your key...

When it comes to the frequency of marketing outreach, more isn’t always better.

Assessing advertising effectiveness allows marketers to uncover if their outreach and media placements are having a favorable impact on campaign...

In the past, many marketing departments relied on their media vendors and agencies to help them measure marketing effectiveness. If you wanted to...

Proper attribution is central to your larger marketing strategy. Without it, you’d be hard-pressed to determine how your various marketing efforts...

The world has seen incredible change in the past few years. And now, more than ever, marketers can’t rely solely on their gut.

We probably didn’t...

Reviewing and purchasing marketing technology software isn’t a walk in the park, especially when it comes to finding a marketing analytics platform....

Modern media vendors have changed the marketing landscape forever. 

In the past, marketers struggled to reach niche audiences and concretely...