Monica: Optimization Algorithm Whitepaper
Published August 6, 2015Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
Methodology
Published August 3, 2015Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...
MONICA Algorithm
Published June 1, 2015This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.
MONICA
Published June 1, 2015Marketing Optimization Network for Integrated Channel Advertising (MONICA):
How Marketing Budgets Should be Re-Allocated to Optimize Mobile
Published May 15, 2015
Boost your Mobile ROI with 4 Quick-Wins
Published May 7, 2015Although marketers have realized mobile’s potential to boost a campaign’s overall ROI, most marketers are still leaving ROI increase potential on the...
Marketing ROI on the Apple Watch
Published April 9, 2015
4 Ingredients to Help You Win in the Shifting in Marketing Landscape
Published March 27, 2015Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...
Balance Between Algorithms & Human Judgment
Published March 27, 2015Be blown away by the parallels between planning and executing marketing campaigns and flying fighter jets.
