Methodology

Data privacy regulations are becoming increasingly important for marketers. Due to increases in data breaches and data privacy concerns, governments...

If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...

New York: Marketing Evolution, the provider of marketing analytics and attribution, today announced that Kristin Hambelton has joined as its first...

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spend...

"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....

Marketing has evolved dramatically with the advent of data analytics and technology. Today, marketers have access to vast amounts of data that can...

In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you...

In 2019, future media moguls and emerging technologies will influence the way consumers interact with their favorite brands and how goods are...

Marketing Evolution’s Mission Control Dashboard is the hub of the ROI Brain^TM software that helps marketers manage their cross media advertising and...

In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers...

Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...

Marketing Evolution is committed to providing the most reliable and accurate media optimizations leveraging the industry’s most sophisticated...

Rex Briggs, Founder and CEO of Marketing Evolution, talks about one of the adventures Marketing Evolution and it's partners were a part of. 

If you're reading this, you've probably already noticed things look a bit different around here. We've spent the better part of a year taking stock...

LOS ANGELES--(BUSINESS WIRE)--Next week atDEG’s NextUP| Marketing Analytics Symposium,Marketing EvolutionCEO Rex Briggs will share best practices...

Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

2023 has been a year of extreme change for most marketers. Everything from the economic landscape to the tools used for content creation to the most...