How Marketing Budgets Should be Re-Allocated to Optimize Mobile

At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...

Upcoming Press Release from MMA:

When it comes to deciding where to devote manpower and resources, today’s marketers are in a complicated place. They are challenged to meet changing...

Highlight Reel from Marketing Evolution's Customer Roundtable in Los Angeles on April 26-27, 2017.

The streaming wars are well underway and intensifying, as Netflix, Hulu, Disney+, Apple TV+, Roku and many more services battle for subscribers. With...

Out of all of the digital marketing strategies available today, omnichannel marketing offers the most benefits. Omnichannel marketing is different...

Greg Stuart, CEO at the MMA presents at the Marketing Evolution Roundtable in NYC.

The Marketing Evolution team was busy this week at the Forrester Consumer Marketing Forum at the Marriott Marquis, located in Times Square—one of the...

NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the...

Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex...

Jaime Date, Advanced Analytics Manager at Allstate, shares how Marketing Evolution's platform has helped her team discover that the number of...

The holiday season is right around the corner – and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...

In New York, marketing measurement and optimization specialist Marketing Evolution has appointed Michael Cohen as SVP, Chief Data Science and...

Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.

Marketing Evolution’s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...

Mark Greatrex is the Chief Marketing and Sales Officer of Cox Communications, a multi-billion dollar MSO, telephony and data provider. Mark was named...

"Giving consumers the right message is great, but we need to reach the right people first," according to Jaime Date, Advanced Analytics Manager at...

The Best Practices Engine: 2 1/2 minute overview.