Marketing Analytics and the Changing Consumer Landscape
Published July 27, 2018With the consumer experience of the past, marketers were in control of all media. Today, the buyer is in control of the media and marketing material...
How to Measure Offline Marketing ROI
Published July 20, 2018Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....
Pros and Cons of Marketing Mix Modeling: Advantages and Disadvantages
Published July 17, 2018Today’s media landscape requires consistent and accurate insights into campaign performance across all marketing channels. With the introduction of...
How to Select an Advanced Marketing Attribution Software
Published July 13, 2018Today’s marketing campaigns are becoming increasingly fragmented. Campaigns are now running online and offline - across emails, applications,...
5 Reasons Why Marketing Measurement Must Evolve
Published July 12, 2018
While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most...
MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar
Published July 10, 2018NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software providerMarketing Evolutionwill present “Top 5 Reasons...
MarTech Series: Q&A with Marketing Evolution CEO, Rex Briggs
Published July 9, 2018
Tell us about your role and how you got here? What compelled you to start Marketing Evolution?
I love making marketing and ROI measurement useful to...
The Run Stage: Unlocking Marketing ROI with the ROI Brain®
Published July 5, 2018
The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
Published June 29, 2018There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions...
