How to Track Offline Marketing Campaigns
Published October 1, 2018Across industries, marketing professionals are leveraging a wider marketing mix that includes digital, print, broadcast advertising, and more. The...
Why Unified Omnichannel Attribution is Better Than Digital Multi-Touch Attribution
Published September 28, 2018Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...
New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives
Published September 24, 2018NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend...
From Persona to Person: Omnichannel Measurement for the Individual Consumer
Published September 14, 2018Today’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they...
The General® Recruits Marketing Evolution
Published September 12, 2018NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time...
How to Modernize Your Approach to Marketing Measurement
Published September 12, 2018Join Marketing Evolution’s Jason Palleschi and Team One’s Jennifer Bolt, as they discuss how marketers can gain the upper-hand amid today’s...
Unified Marketing Measurement as a Competitive Advantage
Published September 12, 2018The proliferation of devices and channels has made the consumer purchase path increasingly complex and difficult to measure. However, only a minority...
The Key Applications of Media Mix Optimization
Published September 11, 2018Today, consumers are bombarded with messaging across online and offline channels attempting to connect them with products and services. From...
When to Use Marketing Mix Models vs. Data Driven Attribution
Published September 4, 2018Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
