The proliferation of devices and channels has made the consumer purchase path increasingly complex and difficult to measure. However, only a minority of marketers today use advanced marketing performance techniques, including Unified Marketing Measurement, either because they don’t understand it or are resistant to change.
This is great news for forward-thinking marketers who want to embrace today’s newer marketing measurement techniques and gain a competitive advantage. Join Marketing Evolution and guest speaker, Forrester Analyst Jim Nail, for this insightful webinar on embracing Unified Marketing Measurement and realizing the benefits.
During this webinar, you will learn about:
- Advanced Marketing Measurement techniques
- A Roadmap for Implementing Unified Marketing Measurement
- Use Cases and Benefits
- Making the Case for Unified Marketing Measurement
