Changing Your Approach to Marketing Mix Modeling to Achieve Better Results
Published June 26, 2018Today’s marketing landscape is constantly evolving, and as a result, marketers are finding it increasingly difficult to accurately understand the...
3 Pillars Every Marketer Needs for Success in Their Marketing Analytics Software
Published June 25, 2018Data—it’s the heart and soul of successful marketing campaign optimization. In 2018 however, marketers across industries have an overwhelming variety...
Measuring The Wrong Data Is Costing Marketers Billions
Published June 21, 2018Today’s data-driven world has resulted in the emergence of data as an organization’s most valuable resource and cornerstone of corporate strategy....
How Regions Bank Improved ROI with Unified Marketing Measurement
Published June 14, 2018Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was...
Resources | Marketing Evolution
Published June 14, 2018
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published May 22, 2018Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
Unlocking Higher Marketing ROI With Unified Measurement: A Step-by-Step Approach
Published May 17, 2018Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...
Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors
Published May 14, 2018
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch...
The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI
Published April 18, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
