5 Reasons Why Marketing Measurement Must Evolve
Published July 12, 2018
While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most...
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Webinars (2)
The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI
Published April 18, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
Agile Automotive Marketing & Measurement Webinar
Published November 27, 2017As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...
Webinar: From Mix Models to Person-Level Measurement
Published June 8, 2017Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...
MONICA
Published June 1, 2015Marketing Optimization Network for Integrated Channel Advertising (MONICA):
How Marketing Budgets Should be Re-Allocated to Optimize Mobile
Published May 15, 2015
Optimize Your Budget Across Campaigns
Published September 17, 2014In this webinar, Marketing Evolution will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
National + Local Media Optimization
Published August 22, 2014To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Marketing Evolution’s...
Mobile Marketing ROI
Published May 28, 2014Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...
