The Power of Real Time, Cross Media Monitoring and Optimization
Published April 21, 2014The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
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Webinars (3)
How to Best Optimize your Media Plan Across Your Brand
Published March 24, 2014Marketing Evolution has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
How to Optimize Search Based on a Complete Cross-Media View of Marketing ROI
Published February 25, 2014Marketing Evolution was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
5 Ways to Improve ROI from Cross Media Allocation
Published February 19, 2014How do you achieve better marketing ROI? How do you avoid the common “gotchas” that reduce marketing ROI? This webinar presents five essential tips...
How Marketing Evolution Delivers In-Campaign ROI Improvements
Published December 13, 2013"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....
