How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
The ROI Brain Remembers
Published August 21, 2014This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Mobile’s Impact on the Marketing Mix
Published August 21, 2014At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
Greg Stuart, Mobile Marketing Association
Published August 21, 2014Marketing Evolution is proud to work with the Mobile Marketing Association (MMA) and this month’s Marketing Superstar, Greg Stuart. As CEO of the...
Mobile Marketing ROI
Published May 28, 2014Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...
Smart Mobile Cross Media Effectiveness (SMoX) Presentation
Published May 7, 2014Upcoming Press Release from MMA:
Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...
The Power of Real Time, Cross Media Monitoring and Optimization
Published April 21, 2014The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
7 Tips For Creating A Successful Brand Campaign
Published March 28, 2014With the right brand campaign, you have the potential to establish your organization’s brand in the mind of consumers for generations to come. By...
