How to Measure Offline Marketing ROI
Published July 20, 2018Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....
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Marketing Evolution
Pros and Cons of Marketing Mix Modeling: Advantages and Disadvantages
Published July 17, 2018Today’s media landscape requires consistent and accurate insights into campaign performance across all marketing channels. With the introduction of...
How to Select an Advanced Marketing Attribution Software
Published July 13, 2018Today’s marketing campaigns are becoming increasingly fragmented. Campaigns are now running online and offline - across emails, applications,...
5 Reasons Why Marketing Measurement Must Evolve
Published July 12, 2018
While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most...
MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar
Published July 10, 2018NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software providerMarketing Evolutionwill present “Top 5 Reasons...
MarTech Series: Q&A with Marketing Evolution CEO, Rex Briggs
Published July 9, 2018
Tell us about your role and how you got here? What compelled you to start Marketing Evolution?
I love making marketing and ROI measurement useful to...
Changing Your Approach to Marketing Mix Modeling to Achieve Better Results
Published June 26, 2018Today’s marketing landscape is constantly evolving, and as a result, marketers are finding it increasingly difficult to accurately understand the...
3 Pillars Every Marketer Needs for Success in Their Marketing Analytics Software
Published June 25, 2018Data—it’s the heart and soul of successful marketing campaign optimization. In 2018 however, marketers across industries have an overwhelming variety...
