Reinventing Marketing Mix Modeling in the Age of Personalization
Published August 22, 2018Think of all the different ways you interact with media on a daily basis—from your phone to your computer or television, to a billboard— you engage...
Posts by:
Marketing Evolution
What Your Customers Expect from Your Omnichannel Strategy
Published August 20, 2018Today’s consumer receives on average a staggering 10,000 marketing messages a day. Whether it’s a print advertisement they view in passing, or a...
How to Leverage Multi-Touch Attribution & Marketing Mix Modeling through UMM
Published August 15, 2018Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...
Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership
Published August 14, 2018NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced...
Marketing Evolution Awarded Patent Recognition for Latest Innovation
Published August 13, 2018NEW YORK--(BUSINESS WIRE)--Leadingprovider of marketing analytics and attribution,Marketing Evolution, today announced it was recently awarded a...
Everything You Need to Know When Using an Omnichannel Attribution Strategy
Published August 7, 2018Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they...
Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published August 3, 2018Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...
3 Examples of Brands Who Changed Their Marketing Strategy
Published July 31, 2018If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the...
Marketing Analytics and the Changing Consumer Landscape
Published July 27, 2018With the consumer experience of the past, marketers were in control of all media. Today, the buyer is in control of the media and marketing material...
