Best Practices for Using Data to Create Omnichannel Retail Campaigns
Published June 26, 2019The retail industry is facing new challenges. Due to intensifying competition from online retailers and faltering traffic instore, the industry is...
How Storytelling Shapes The Customer's Journey
Published June 26, 2019The interactions a customer has with a brand is now made up of multiple touchpoints, both offline and online. As a result, customers now have...
The Top 5 Marketing Changes CMOs Need to Address
Published June 11, 2019Chief marketing officers have the challenging task of directing marketing strategy in today’s constantly shifting business landscape. Meeting and...
Webinar Recap: 5 Media Myths Marketers Need to Retire Now
Published June 7, 2019Did you know that most of media marketing is being implemented and measured – WRONG?
The Role of Offline Media in the Future of Marketing
Published May 30, 2019Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to eMarketer,...
3 Essential Components of Tracking Brand Value
Published May 28, 2019To be successful in today’s business environment, modern brands must focus on their perception among consumers. This perception points to the brand’s...
5 Factors Influencing Marketing Spend Optimization Efforts
Published May 20, 2019As the media mix continues to expand across offline and online channels, consumers are engaging with campaign efforts at a rapid pace. This means...
Why TV Advertising's Precision Must Evolve
Published May 14, 2019Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....
4 TV Advertising Trends to Guide Your 2022 Strategy
Published May 14, 2019TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spend...
