It's 10 p.m. Do You Know Where Your Marketing Dollars Are?
Published July 30, 2019Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief...
How Marketers are Leveraging Data in Television Marketing
Published July 30, 2019For decades, television advertising had a secure, prominent place in marketing campaigns. While print marketing could only engage prospects visually,...
5 Reasons CMOs are Facing an Uphill Battle
Published July 25, 2019Five years ago these were the topics being discussed in relation to the CMO role:
Is Last Click Attribution Effective?
Published July 23, 2019Marketing attribution has come a long way since the 1950s, when marketing mix models provided an early prototype for marketing attribution. With the ...
Shifting Focus Areas for Customer Experience in the Omnichannel Landscape
Published July 19, 2019It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...
The New Definition of Marketing Optimization
Published July 18, 2019The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...
4 Steps to Unlock Better Performing Creative with Data Analytics
Published July 11, 2019Oftentimes, the relationship between data and creative is seen as a “give and take.” Focusing on data-based optimization limits creative’s impact and...
EE is a Phenomenal Story to Tell
Published June 28, 2019As anyone can probably guess, one of the most challenging perennial aspects of energy efficiency is branding. In “Evolving Utility EE Programs in the...
At Energy Efficiency Global Forum, Uniting To 'Double Down' In The Face Of The Climate Threat
Published June 28, 2019Government officials, business leaders, and non-profit advocates from around the world gathered in D.C. this week for our 12thannualEnergy...
