10 Tools Helping Companies Manage Big Marketing Data
Learn how Regions Bank Perfected their customer journey
One of the latest trends in the business world is big data -- after all, analyzing big data is a highly effective way to develop effective marketing and sales strategies. It’s extremely useful, as it includes massive amounts of information collected on customers from everything from email marketing campaigns to web analytics.
Due to the vastness of information available, however, it can get difficult for marketers to aggregate and analyze it all in an efficient way. Luckily, there are many tools out there to help companies manage big marketing data, and Marketing Evolution is featured as number 8!
8. Marketing Evolution
Marketing Evolution aids marketers in creating ROI plans using big data -- given the fact that 29 percent of respondents report that their marketing departments have “too little or no customer/consumer data,” this is filling a significant need. In essence, this tool helps users figure out the “right” data to analyze, helping them dial into that precious consumer information. Even better, it helps users figure out in real-time which marketing pushes work best with different types of people and situations.
