Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing...

One of the latest trends in the business world is big data-- after all, analyzing big data is a highly effective way to develop effective marketing...

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...

Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing.The...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...

Marketing Evolutionis announcing that it has raised $26.1 million in growth funding.

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...

AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...

Marketers can now use data like never before: it not only gives insight into the target audience but also enables marketers to create a better user...

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new...

Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...

What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...