A New Approach to Marketing Measurement & Optimization

See all your marketing efforts in one place

Combine data from numerous platforms and ad types into one integrated dashboard for your measurement source of truth.

Learn how we help marketers win

Understand the full-funnel customer journey

Choose and define key business metrics and track progress toward your goals with our attribution and media reports.

Uncover more customer insights with Mevo

Future-proof your marketing strategy

Seamlessly navigate changing privacy laws across media channels without the need for third party cookies or device IDs.

Learn more about our approach

Test and scale your marketing programs

Hack your way to growth and eliminate waste from your media plans with our test and learn optimization engine.

See our scenario planner in action

Mevo for Marketers

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How it works

CONNECT
and ingest

We predict user level journeys from your aggregate or person-level media, demographic, and conversion data.

MODEL
and measure

Next, we apply our proprietary Exposure AI and Measurement AI models to your data to generate attribution and reporting insights.

ANALYZE
and optimize

In our Scenario Planner, our Optimization AI combines the results of our Measurement AI and Exposure AI to simulate and optimize your media budget.

DECIDE
confidently

Our intuitive UI surfaces actionable recommendations so you can plan with confidence, knowing where and how to spend your next dollar.

Generative Attribution and planning for a cookieless future

Mevo helps marketers unearth the customer journey and improve ROI.

Learn how Regions Bank increased revenue by 100%

See all your marketing efforts in one place