Mission Control Dashboard

PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...

EL DORADO HILLS, CA - "Wanamaker is dead," announced Marketing ROI and cross media attribution firm Marketing Evolution today. Marketing Evolution, a...

The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...

Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see...

Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....

This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.

What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Today’s retail industry seems to exist in a state of either feast or famine. Almost every publication seems to be publishing shocking headlines –...

NEW YORK – March 19, 2019 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million...

Marketing attribution has come a long way since the 1950s, when marketing mix models provided an early prototype for marketing attribution. With the ...

Modern marketing professionals at companies large and small are facing the same problem…The need for timely and meaningful insights to make...

NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary ofSingtel, one of the...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...

Join Marketing Evolution’s Jason Palleschi and Team One’s Jennifer Bolt, as they discuss how marketers can gain the upper-hand amid today’s...

Marketers can now use data like never before: it not only gives insight into the target audience but also enables marketers to create a better user...