Corporate Executive Board Webinar: MTV Networks Case Study
Published November 18, 2013The Corporate Executive Board’s Marketing Leadership Council issued a report titled "Allocating Marketing Communications Resources in a Chaotic...
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Videos (8)
Webinar: 5 Ways to Improve ROI From Cross Media Allocation
Published October 25, 2013How do you achieve better marketing ROI? How do you avoid the common "gotchas" that reduce marketing ROI? This webinar presents five essential tips...
ROI Brain™ Best Practices
Published October 25, 2013The Best Practices Engine: 2 1/2 minute overview.
Marketing Evolution on CNN
Published July 12, 2013CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Marketing Evolution's patented methodology.
Mobile Advertising ROI: Breakthrough Insights
Published October 2, 2012What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...
