Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Published May 13, 2020Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...
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Best Practices (7)
Is Marketing Mix Modeling Still Relevant Today?
Published May 4, 2020Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
Published April 13, 2020One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly.
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A Word from Our Masters of Data & Technology
Published March 9, 2020The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...
How to Capture The Most Value From Your Marketing Data
Published February 21, 2020The key to achieving business success hinges on high-quality, reliable data. According to a recent study conducted by Marketing Evolution, data...
Surviving and Thriving Through the “Retail Apocalypse”
Published February 21, 2020Today’s retail industry seems to exist in a state of either feast or famine. Almost every publication seems to be publishing shocking headlines –...
Brand Health Guide For Successful Measuring & Tracking
Published February 10, 2020A consumer’s perception of a brand carries a great deal of importance. Through branding, businesses can weave together all of their product offerings...
6 Top Marketing Tips to Drive Car Dealership Sales
Published February 7, 2020Branding is important to the continued success of not only vehicle manufacturers, but the dealerships that sell their products. Currently, automotive...
How Key Marketing Roles & Responsibilities Will Evolve in 2020
Published January 17, 2020The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...
